The smart phones with Android operating system have given a new direction to the technology. This is one of most popular concept in the mobile manufacturing industry.
Now there is a new concept associated Android operating system phones. According to a latest research it is found that androids users click on more Ads as compared to iPhone users.
This is quite surprising but it is true. If you also want to get a smart phone user to click on your Ads then target the Android users. The people using the smart phone that runs on Android operating system clicks eight percent more Ads than the users of iPhone. This statement is given by an online Ads Network Chitika. During a research by the Chitika network, the Company found that Android users are more valuable for them instead of iPhone users.
According to stats given by company, for a sample of 1.4 millions smart phones users, the click rates for Android users is 1.19 percent and click rate for iPhone users is 0.65 percent. Now you can check the difference itself. There is a huge variation in click rates so the main objective of the company is to target android users instead of iPhone users. Now you must be thinking that there must be change in display format for both the phones. But it is not true. The Ads get displayed on both phones in the same manner. Yet click rates of Android users is large as compared to iPhone users.
According to Chitika it is an interesting idea to see the variation in click rate according to increasing rate of Android users. Now other advertising company should also target android users instead of iPhone users. Android users are at the top in the list for all advertising company. Chitika also gave the statement that iPhone owners are less in numbers that click on advertisements but iPad users were not so much hesitated in clicking the Ads. The click rate for Applet Tablet was one percent which is quite good. One reason for this variation may be change in display size.
Overall concept makes one thing clear that Android users are more valuable individually. There is no doubt that number of android users are increasing rapidly in the market. So it is a nice idea to target android users. From the future prospect you will never get disappointed through this idea. Android users are more valuable for advertising company, it has been proved by Chitika online networking Ads company.